Subscription Health Report

Track retention and churn metrics across your subscription base

Report Configuration
Select date range and interval for your subscription health report
Subscription Data
Detailed breakdown of subscription metrics for each monthly period (12 periods)
PeriodOANSCOCICACAOValidSub. Ret. %Total Ret. %Sub. Churn %In-Per. Churn %Total Churn %
Jan 20241,0001462841,114972✓97.20%97.21%2.80%2.74%2.79%
Feb 20241,1141472621,2331,088✓97.67%97.78%2.33%1.36%2.22%
Mar 20241,23311858111,2821,175✓95.30%94.89%4.70%9.32%5.11%
Apr 20241,282932381,3441,259✓98.21%97.75%1.79%8.60%2.25%
May 20241,3441495791,4271,287✓95.76%95.58%4.24%6.04%4.42%
Jun 20241,427805021,4551,377✓96.50%96.55%3.50%2.50%3.45%
Jul 20241,4551184131,5291,414✓97.18%97.20%2.82%2.54%2.80%
Aug 20241,529635891,5251,471✓96.21%95.79%3.79%14.29%4.21%
Sep 20241,5251003681,5811,489✓97.64%97.29%2.36%8.00%2.71%
Oct 20241,581842771,6311,554✓98.29%97.96%1.71%8.33%2.04%
Nov 20241,631972391,6961,608✓98.59%98.15%1.41%9.28%1.85%
Dec 20241,696512141,7221,675✓98.76%98.57%1.24%7.84%1.43%
Variable Definitions

Data Variables

OA:Opening Actives - Subscriptions active at start of period
NS:New Starts - Subscriptions created during period
CO:Churned (Opening Cohort) - Active at start but ended during period
CI:Churned (In-Period) - Started and ended during period
CA:Closing Actives - Subscriptions active at end of period
CAO:Closing Actives (Opening Cohort) - Started period and still active at end

Metric Formulas

Subscription Retention Rate:(OA - CO) / OA
Total Retention Rate:CA / (OA + NS)
Subscription Churn Rate:CO / OA
In-Period Churn Rate:CI / NS
Total Churn Rate:(CO + CI) / (OA + NS)

Validation Formula:

CA = OA + NS - CO - CI

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